James Evaluation

Final Music Post

Final Products

This is pur digipak and our music video advertisement completion.

Album cover

The image used of Katy Perry is to show her innocent side. The high key lighting helps to empathize this side to her. Also the positioning of her hand on her chin looks seductive because she is also staring into the camera, trying to draw the audience in. The use of the flowers in the background help to show that Katy Perry is innocent, this might mean that the target audience for the album is at a teenage age bracket. The title of the album is called 'PRISM' the font is in white lines and not completely covered in. This font has a relation to the title because the Lines suggest barriers in a prison cell and because the title is called 'PRISM' this has a relation. The artist name is at the top of the album which can suggest that she wants to be the most important part of the album by having her name at the top.

The back of the album cover shows more attitude in the face of Katy Perry. This is because she has got her hands crossed over and is looking at the camera in a moody way. However the Rainbow and the high key lighting and flowers which surround her contrast the attitude which Katy Perry is showing. This is because flowers are meant to be a happy thing and a gift to somebody. The titles of the album are positioned in a triangle surrounding the artist. The back of the album has also got the record label and who has published the album.

The image used of 50 cent shows aggression, anger and passion. This suggests that the song is going to come from the heart and all the lyrics which are heard in the songs 50 cent is going to mean it. The shattered glass in the image also suggests that he has smashed it which can also mean he smashed the album with the music which is on there. The lack of clothing and the tattoos and big chain around his neck are stereotypes of a traditional gangster. The title of the album is in a really small font which suggests that he wants the image to be the main focus on the album. The artists name on the album is on the right hand side of the screen in a reasonable size text for the audience to notice. The red and black background cover suggest danger and to back this up is that parental advise is needed to listen to the video.

This is the back cover to the 50 cent album cover. 'Get Rich Or Die Tryin'. This image shows that the artist is always looking over his back because of the lifestyle that he lives, for example the title of the album 'Get Rich Or Die Tryin' suggests danger. Also the fact that he is a gangster backs this up. The tattoo in the image tells me that he has a story to tell and that is why the tattoo is portrayed in the image. The titles of the songs are in a column form in small writing which suggests that he wants the image to be the vocal point of the back cover. The title at the bottom executive producers " DR.DRE and EMINEM" is put on the album to show that he is working with the biggest stars in the industry.

Feedback Evaluation

This video is feedback evaluation we received from our audience.
The question which we are answering is 'How did you use new media technologies in the construction, research and planning in the evaluation stages'.

Rock video analyse

Editing
The editing in this video is fast paced editing. The video also shows a narrative which is of a rock star travelling on tour looking for love. The editing is also montage editing this is because it changes different locations from each shot. Its also has more than 3 locations in the music video which is a convention of a music video.

Low Key Lighting
Low key lighting is a constant theme throughout the music video which is a typical convention of a rock music video because we associate rock with the colour Black and other dark colours. The title 'Use Somebody' can also link in with the low key lighting because it suggests that the song is about somebody who needs help and is in a dark place.

Camera Shots
The camera shots in the video are very mixed and not always focused on the main artist. However when the artist is lip synching the shots are close ups of the artist to show the emotion and passion of what the song means to him. The music video is showing a narrative which means that it is like a movie and that the music video helps show us what the song means,.

Costume
The costumes in the music video are of a typical rock music video, with the artists wearing dark colours, Black, Dark grey in the video to create the rock convention in the video. The costume is very important because it helps set the scene in the music video, because if the artists were wearing bright colours the video wouldn't be a rock video.

Conventions of a music video

Lip synching
Lip synching is one of the most important conventions which occur in a music video. This is because the artist is singing the lyrics which are in the video. Lip synching is to make it look like thge artist is actually singing in the video. Majority of music videos when the artist is performing in the music video lip sync.

For example in the music video Blank Space from Taylor Swift she uses lip sync in her video.

Close up of the artist
Close up of the artist is because it is to show that they are the main person in the music video and the one who is most important. Close ups of the artist also portrait there image as an artist and for them to become recognizable to people viewing the video. Also regular close ups of the artist link in with lip synching because it gives a clearer indication that the artist is lip synching when it is a close up shot.

For example this is a close up of Sam Smith lip synching whilst performing in the music video for I'm not the only one.

Also artist's performing in a music video is to add a meaning to the song. Performance is when the artist performs in the video. Thus is because when the artist is performing they help make the video more interesting for the viewer to watch and help emphasis the use of lip synching. Some music videos rely on the performance in the music video to get across the real message of the song they have written. For example 'A Team' from Ed Sheeran the music video gives a real insight to what the song actually means because of the use of performance in the video. 

Here are some examples of Artists performing in music videos.

 Rita Ora and Iggy Azalea

 Ed Sheeran

 One Direction

Multiple locations
Multiple locations is important in a music video because it makes it more interesting for the audience. For example if you are watching a music video where it is fast paced and a change of location happens throughout the music video you will feel more involved when watching it, and won't want to stop the music video because you are bored.
An example of 3 or more locations used in a music video is Uptown funk by Mark Ronson ft Bruno Mars

Costumes
Costume is important in a music video because it has to suit the genre of your music video. For example if you are performing a 'Rock' music video you would expect dark clothing and a leather jacket. However if you had a video with colorful clothing it wouldn't link and would look wrong.

Rock

Pop

 R n B

Montage editing
Montage editing is a convention for music videos because it is when you edit the music video and change from clips in different locations or camera angle. For example if you are taking a long shot then the shot goes to a close up in one action this is montage editing it has to be done smoothly also.