Fast paced editing- fast paced editing is used to keep up with the beat this will make the music video flow better and make for a better watch for the audience. Normally the pace of the editing will pick up when it gets to the chorus of the song this is because it is the main part of the song and the fast paced editing will emphasis this.
High key lighting- High key lighting is used to because it makes the video look brighter and makes it look like the artist is having a good time. This is because pop video are videos which send a happy message and the high key lighting emphasizes this.
Close ups of the main artist- Close ups of the main artist are used in music videos to show that he is the most important person in the video and to make him stand out from the rest of the cast in the music video.
Costume- Costume is a very important factor in a music video because it helps to show what genre your music video is. For example in a pop music video it is conventional for the artist to have stylish clothing, however if you were filming a pop video wearing clothes which you would wear in a heavy metal video it wouldn't go along with the pop theme.
Typical pop video attire,
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