Rock video analyse

Editing
The editing in this video is fast paced editing. The video also shows a narrative which is of a rock star travelling on tour looking for love. The editing is also montage editing this is because it changes different locations from each shot. Its also has more than 3 locations in the music video which is a convention of a music video.

Low Key Lighting
Low key lighting is a constant theme throughout the music video which is a typical convention of a rock music video because we associate rock with the colour Black and other dark colours. The title 'Use Somebody' can also link in with the low key lighting because it suggests that the song is about somebody who needs help and is in a dark place.

Camera Shots
The camera shots in the video are very mixed and not always focused on the main artist. However when the artist is lip synching the shots are close ups of the artist to show the emotion and passion of what the song means to him. The music video is showing a narrative which means that it is like a movie and that the music video helps show us what the song means,.

Costume
The costumes in the music video are of a typical rock music video, with the artists wearing dark colours, Black, Dark grey in the video to create the rock convention in the video. The costume is very important because it helps set the scene in the music video, because if the artists were wearing bright colours the video wouldn't be a rock video.

Conventions of a music video

Lip synching
Lip synching is one of the most important conventions which occur in a music video. This is because the artist is singing the lyrics which are in the video. Lip synching is to make it look like thge artist is actually singing in the video. Majority of music videos when the artist is performing in the music video lip sync.

For example in the music video Blank Space from Taylor Swift she uses lip sync in her video.

Close up of the artist
Close up of the artist is because it is to show that they are the main person in the music video and the one who is most important. Close ups of the artist also portrait there image as an artist and for them to become recognizable to people viewing the video. Also regular close ups of the artist link in with lip synching because it gives a clearer indication that the artist is lip synching when it is a close up shot.

For example this is a close up of Sam Smith lip synching whilst performing in the music video for I'm not the only one.

Also artist's performing in a music video is to add a meaning to the song. Performance is when the artist performs in the video. Thus is because when the artist is performing they help make the video more interesting for the viewer to watch and help emphasis the use of lip synching. Some music videos rely on the performance in the music video to get across the real message of the song they have written. For example 'A Team' from Ed Sheeran the music video gives a real insight to what the song actually means because of the use of performance in the video. 

Here are some examples of Artists performing in music videos.

 Rita Ora and Iggy Azalea

 Ed Sheeran

 One Direction

Multiple locations
Multiple locations is important in a music video because it makes it more interesting for the audience. For example if you are watching a music video where it is fast paced and a change of location happens throughout the music video you will feel more involved when watching it, and won't want to stop the music video because you are bored.
An example of 3 or more locations used in a music video is Uptown funk by Mark Ronson ft Bruno Mars

Costumes
Costume is important in a music video because it has to suit the genre of your music video. For example if you are performing a 'Rock' music video you would expect dark clothing and a leather jacket. However if you had a video with colorful clothing it wouldn't link and would look wrong.

Rock

Pop

 R n B

Montage editing
Montage editing is a convention for music videos because it is when you edit the music video and change from clips in different locations or camera angle. For example if you are taking a long shot then the shot goes to a close up in one action this is montage editing it has to be done smoothly also.

Evaluation question

Evaluation question

The question we did was 'How effective is the combination of your main products and ancillary texts?'.
With this we spoke about how we made our products relate and come accross as effective to our target audience. We spoke about how and what we done and we spoke about the the combination of what we done was good and why it was linking with everything else.

Questionaire for album and advertisment

Audience research

From this I discovered that our magazine advertisement and the album covers made it clear that the genre of our artist is pop which was a good result. The target audience that was seen from these covers was young people as pop tends to aim towards young people. To conclude the people I interviewed thought that our magazine advert was more professional than our cover but they thought that overall both our products look professional. Overall I felt that these were good results.

Construction post

This post is of me importing recent footage which we have recorded to enhance the chance of our work receiving a higher grade.

 This screen shot is importing the footage onto premier pro, which is the sof drive which we are using to create our video on.

 This screen shot is the footage which has been imported onto premier pro.

This screen shot is of the footage going on to the music video.

Ancillary adjustments

This is a prezi on some of the adjustments that we had to make in order to improve our advert.

Digipak

This is our digipak second draft in this draft we have made some adjustments.
For example on the first cover we have edited the title and the text to make it look more appropriate for our piece and visually exciting. We have also editing the range of distance the 5 figures of our artist are together.

For the back cover we have changed the font and made it suit our genre and make it look more pop like than what we had before which was plain and boring and not creative.

Advertisment ideas

Album Magazine research

Magazine advertisement

Draft of magazine advertisment

This is the draft that we made of our magazine advertisement.

Draft 1 of Music Advertisment

Magazine front cover analysis

The positioning of the boy and and how they are presented is very important. The five boys  are presented completely across the front cover with most of the magazine from cover being occupied with them with not a lot of background to show. This has been done to make the main focus of the magazine cover on One Direction and the magazine has done this for a unique selling point to brand out to people who like the bang One Direction.
All the boys are presented with high key lighting. This is done to reflect on the personality of the boys as they look bright maybe enabling them to come across as happy and joyful people, along with a few of them smiling.
The colour of the font used mainly was pink, this is due to the magazine aiming more towards women. This is another reason why using One Direction on the front cover is a great idea because the majority of One Direction fans are girls and women, therefore by putting them on the front cover it might give people an extra reason to buy the magazine.

Justin Bieber is positioned in the middle of the magazine due to the fact of Justin Bieber being the unique selling point of the issue of the magazine. Doing this enables Justin to be the main focus of the magazine cover. Justin Bieber also seems as if he is staring straight at us, this is due to him looking into the camera. This is very effective as it enables the feeling that the music artist is communicating and making eye contact with the buyer.

Yet again the main font used which stands out the most is pink, this could be because maybe this is a magazine which is branded more towards females. Doing so, Justin Bieber is the ideal person to have on the front cover as Justin Bieber as well as One Direction which have females as the majority of their fans. Therefore this would make this magazine more appealing to a wider range of people whilst promoting Justin as well.
The background of this magazine front cover is blurred out, the reason that this was done was to make Justin Bieber stand out more and make him the complete focus of the front cover.