Pop Music video analysis- Katy Perry 'This is how we do'

Costume: Throughout the whole of the music video the costume changes, it is predominantly sometimes the costume gives a excited and fun vibe because the costume is colourful. However the costume then is dark in other scenes which shows it is more serious. Also Katy Perry's hair changes throughout the video, it changes length and style. There is also different colours which have been placed into her hair.


Editing: Green screen is used throughout the whole of the music video. The pace of the editing in this video is very inconsistent because some parts in the video it is really quick and snappy and conventionally to a pop video. However it is then slow paced throughout other parts of the video which gives it a less conventionally approach to it.

Camera shots: There are a lot of mid shots to show Katy Perry's different outfits which she is wearing. there are more mid shots and long shots than there are close ups this is to promote the artists attire. So people might want to buy the clothing Katy Perry is wearing because they can see it in her music video and might want to dress like her. However there are still some conventional close ups of her face. Close ups of the face are to promote the artist.

ere are some examples of long/mid shots in the music video and also different costumes which are used in Katy Perry's music video.

Music Videos

Conventions of a music video:

Style: The style of a music video all depends on the genre which the music video relates to. For example a Classical music video will use slow paced editing and maybe just use the a couple of different shots throughout, and will also use low key lighting. Compared to a pop music video which will use fast paced editing throughout and high key lighting because a pop video uses a variation of different colours.

Performance: The majority of music videos have the main artist performing in it. For example in Cheryl Cole 'Fight for this love' she is performing in it throughout. Artists are in music videos to promote themselves and to be recognised to the public eye. On the other hand artists such as the 'Gorillaz' have animations in there music videos so. SO they wouldn't be as easily recognised to the to the public.
Performance will also show a lot of close up shots of the artist and a lot of shots to promote the clothes which they're wearing and the style which the artist likes to go with. They are also a lot of shots of the artist lip singing to the song.  Also when the artist looks directly into the camera this is called having direct contact to the viewer, this is to make the viewer think the song is being song to them.

Most songs are love songs and they try to tell a story in the short time the music video is on for. However quite a lot of music videos in recent times are lasting longer than the actually song itself so it can tell a full story to the song. For example, Chris Brown's song 'Fine China' music video lasts for 6 minutes and 17 seconds when the song is only 3 minutes long.

 

Booking equipment

Constrcution post booking equipment

This post shows us booking the equipment which we need to film and the dates which we want to film.

First Draft

Construction Post

Construction Post 

The pictures shown in this blog are the pictures from our first day of filming whereby James was acting and we filmed his part in the music video and we filmed it throughout a few times. We started this by setting up the green screen so that we would then be able to set up the lights and get the green screen ready. After we had finished putting up the green screen we had to put up the tripod and get the camera and everything else ready. We done a few practice run throughs without filming but we just looked through the camera to check the framing and where we would have to tell James to stand and so that he can also rehearse the lyrics and get used to being in front of the camera more. After this we done several run throughs of the song whilst filming James.

An action we had to take was that every time we felt that we needed James to smile more, or do a certain action, or do cations to some of his lyrics we let him know. We also had to tell him how far to stand and wether he had to move or not.

The changes we had to make was that we was going to film Daniel on that day but we didn't in the end ad we did not have enough time because we did not think that James' one would be so time consuming.

We did not come across any difficulties as we had everything planned out. The main thing we needed help with was setting up and taking down the green screen, but apart from that we didn't need much help.

What was positive about our video shot was we liked the clips that we had as they looked good and professional and they were also in perfect focus.

I do not feel that there was much that we could have improved apart from our timing and that we should have possibly worked faster.

One Direction Take Me Home Analysis

One Direction - Take Me Home album

Construction post (Green screen)

One of the scenes that we wanted to include within our music video was the artist singing in front of a green screen. This was so that we could change the background and make it visually effective and entertaining.

Shooting

All together I would say that the the shoot was effective, However without working as a team I would say that it wouldn't have run as smoothly as it did.

Setting up the Green screen was quite quick and was done effectively as the final videos of the green screen came out clear.

I would say that one of the hardest things that we came across throughout shooting the Green scene was the lighting as some of the lighting made my shadow stand out and some of the cresses from the Green material, however as a group we managed to overcome this effectively and accordingly.

when shooting the music video I had to lip sync in front of the camera with allot of bright light in my eyes. Therefore I found it difficult to concentrate on the camera. The lights also made me sweat as it was really hot on my head, This made my head look shiny on the camera. I also found it off putting everyone in the room looking at me when preforming, This might have made my performance not as strong as it could have been. Another issue we faced was that we couldn't get my whole body in shot as the amount of space we had and Green material we had wouldn't allow us to move the camera as far back we would have liked as we would of got some of the room in shot. I suggested filming it then cropping the film but the issue was that it focus of the camera wouldn't be as strong as the rest of the footage.