Style: The style of a music video all depends on the genre which the music video relates to. For example a Classical music video will use slow paced editing and maybe just use the a couple of different shots throughout, and will also use low key lighting. Compared to a pop music video which will use fast paced editing throughout and high key lighting because a pop video uses a variation of different colours.
Performance: The majority of music videos have the main artist performing in it. For example in Cheryl Cole 'Fight for this love' she is performing in it throughout. Artists are in music videos to promote themselves and to be recognised to the public eye. On the other hand artists such as the 'Gorillaz' have animations in there music videos so. SO they wouldn't be as easily recognised to the to the public.
Performance will also show a lot of close up shots of the artist and a lot of shots to promote the clothes which they're wearing and the style which the artist likes to go with. They are also a lot of shots of the artist lip singing to the song. Also when the artist looks directly into the camera this is called having direct contact to the viewer, this is to make the viewer think the song is being song to them.
Most songs are love songs and they try to tell a story in the short time the music video is on for. However quite a lot of music videos in recent times are lasting longer than the actually song itself so it can tell a full story to the song. For example, Chris Brown's song 'Fine China' music video lasts for 6 minutes and 17 seconds when the song is only 3 minutes long.
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