Monday, 1 December 2014
Carol Vernallis- The kindest cut post
Carol Vernallis i well known for her views and theories on music videos. Carol's theory is that all music video have 4 key concepts which help manufacture the music video. The 4 concepts are;
Carol Vernallis believes in that what you see first you on screen will reflect what the lyrics you are hearing. However Carol Vernallis also says that what you see to what you are hearing can be disjointed and might seem like there's a link between the two so you will have to think carefully to get the true meaning of the lyrics and what the video means. However if the video isn't fully complete to a high standard then there could be parts of the narrative unanswered and the audience might not be fully aware of what the video is meant to be like.
Editing
Carol Vernallis believes that the easiest way to make a music video successful is by cutting to the beat. However it doesn't have to cut to the beat to make the video look good. This is because if you are good at editing. Actions are completed and stories are getting told but stories are not fully explained because a music video is short and it is hard to fit all of this in.
Some edits and visual movement can make the audience think differently when they hear the sound.
For example;
Extreme high and low angle shots
Canted and tilted shots
Long trakcing shots
Carol Vernallis also believes that close ups are the most important shots in a music video because they give us something which we can focus on and remember this is because they are close up in our face so it is more recognizable.
- Narrative
- Diegesis
- Editing
- Camera
Carol Vernallis believes in that what you see first you on screen will reflect what the lyrics you are hearing. However Carol Vernallis also says that what you see to what you are hearing can be disjointed and might seem like there's a link between the two so you will have to think carefully to get the true meaning of the lyrics and what the video means. However if the video isn't fully complete to a high standard then there could be parts of the narrative unanswered and the audience might not be fully aware of what the video is meant to be like.
Editing
Carol Vernallis believes that the easiest way to make a music video successful is by cutting to the beat. However it doesn't have to cut to the beat to make the video look good. This is because if you are good at editing. Actions are completed and stories are getting told but stories are not fully explained because a music video is short and it is hard to fit all of this in.
Some edits and visual movement can make the audience think differently when they hear the sound.
For example;
Extreme high and low angle shots
Canted and tilted shots
Long trakcing shots
Carol Vernallis also believes that close ups are the most important shots in a music video because they give us something which we can focus on and remember this is because they are close up in our face so it is more recognizable.
Friday, 21 November 2014
Pop Music video analysis- Katy Perry 'This is how we do'
Costume: Throughout the whole of the music video the costume changes, it is predominantly sometimes the costume gives a excited and fun vibe because the costume is colourful. However the costume then is dark in other scenes which shows it is more serious. Also Katy Perry's hair changes throughout the video, it changes length and style. There is also different colours which have been placed into her hair.
Editing: Green screen is used throughout the whole of the music video. The pace of the editing in this video is very inconsistent because some parts in the video it is really quick and snappy and conventionally to a pop video. However it is then slow paced throughout other parts of the video which gives it a less conventionally approach to it.
Camera shots: There are a lot of mid shots to show Katy Perry's different outfits which she is wearing. there are more mid shots and long shots than there are close ups this is to promote the artists attire. So people might want to buy the clothing Katy Perry is wearing because they can see it in her music video and might want to dress like her. However there are still some conventional close ups of her face. Close ups of the face are to promote the artist.
ere are some examples of long/mid shots in the music video and also different costumes which are used in Katy Perry's music video.
Music Videos
Conventions of a music video:
Style: The style of a music video all depends on the genre which the music video relates to. For example a Classical music video will use slow paced editing and maybe just use the a couple of different shots throughout, and will also use low key lighting. Compared to a pop music video which will use fast paced editing throughout and high key lighting because a pop video uses a variation of different colours.
Performance: The majority of music videos have the main artist performing in it. For example in Cheryl Cole 'Fight for this love' she is performing in it throughout. Artists are in music videos to promote themselves and to be recognised to the public eye. On the other hand artists such as the 'Gorillaz' have animations in there music videos so. SO they wouldn't be as easily recognised to the to the public.
Performance will also show a lot of close up shots of the artist and a lot of shots to promote the clothes which they're wearing and the style which the artist likes to go with. They are also a lot of shots of the artist lip singing to the song. Also when the artist looks directly into the camera this is called having direct contact to the viewer, this is to make the viewer think the song is being song to them.
Most songs are love songs and they try to tell a story in the short time the music video is on for. However quite a lot of music videos in recent times are lasting longer than the actually song itself so it can tell a full story to the song. For example, Chris Brown's song 'Fine China' music video lasts for 6 minutes and 17 seconds when the song is only 3 minutes long.
Style: The style of a music video all depends on the genre which the music video relates to. For example a Classical music video will use slow paced editing and maybe just use the a couple of different shots throughout, and will also use low key lighting. Compared to a pop music video which will use fast paced editing throughout and high key lighting because a pop video uses a variation of different colours.
Performance: The majority of music videos have the main artist performing in it. For example in Cheryl Cole 'Fight for this love' she is performing in it throughout. Artists are in music videos to promote themselves and to be recognised to the public eye. On the other hand artists such as the 'Gorillaz' have animations in there music videos so. SO they wouldn't be as easily recognised to the to the public.
Performance will also show a lot of close up shots of the artist and a lot of shots to promote the clothes which they're wearing and the style which the artist likes to go with. They are also a lot of shots of the artist lip singing to the song. Also when the artist looks directly into the camera this is called having direct contact to the viewer, this is to make the viewer think the song is being song to them.
Most songs are love songs and they try to tell a story in the short time the music video is on for. However quite a lot of music videos in recent times are lasting longer than the actually song itself so it can tell a full story to the song. For example, Chris Brown's song 'Fine China' music video lasts for 6 minutes and 17 seconds when the song is only 3 minutes long.
Thursday, 20 November 2014
Monday, 17 November 2014
Constrcution post booking equipment
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