Music Video anaylsis

T.H.E Will.I.Am ft Jennifer Lopez

Mise en scene

The location of this is set in a deserted area that seems to be an aeroplane run way. There is no one around which is unusual for an everyday event, this makes the video seem more intimate and direct the audience attention completely to the singers and their performance. The props that they use are the latest gadgets at the time, from a HP mobile phone to a rocket. Some of the logos where BMW Beats for headphones. The costumes that the artist wore are natural and are all white to represent purity and are bright to match the 'pop culture' music video. As well as their costumes all the props were white. The lighting is day light.

Sound

The music of the video has a very prominent base and stays in the background of the song the whole way through. This sound was made very robotic and made it sound vet futuristic.Within the music video the artist are miming the words which is usual for a music video. In this song Will.I.Am is the lead singer however Jennifer Lopez sings the chorus. Its overstuffed and denser with lots of parts, its full of looped chainsaw like-beats. The chorus is almost a robotic delivery. A lot of the words are repeated in the song.

Editing

There is editing throughout the video of a cut, montage, match on action and others. Throughout the video there are many different camera angle changes as the main singer crashes through brick wall using special effects. The editing was in parts as it is Traveling from the ground up into space. There is special effects on putting Jennifer Lopez onto the brick walls.

Performance

Throughout the video the artist are lip syncing, this is typical for a music video. Through out the video William keeps moving forward. Where as Jennifer Lopez stays in the same place, where she is dancing. As he is running it seems as if he is trying to beat time. He is acting strong and hard as he breaks into the brick wall. As he overcomes different obstacles the vehicle changes.